Kickstart Your Growth with the HUL Franchise in 2025

Empower Growth with HUL

Application Form 2025

Top-Selling HUL Product Categories

Discover high-demand product lines you can offer through the HUL franchise model — trusted by millions and proven to drive consistent sales and profitability.

Personal Care Essentials

Offer popular daily-use products like Dove, Lifebuoy, Lux, Sunsilk, and more — trusted by millions across India. These essentials ensure high customer demand and strong repeat sales.

Estimated Profit Margin: 15% – 20%

Home Care Products

Distribute everyday household essentials from trusted brands like Surf Excel, Vim, and Domex. These fast-moving products enjoy consistent demand across all markets.

Estimated Profit Margin: 10% – 15%

Beauty & Grooming

Tap into high-margin sales with leading brands like Lakmé, Pond’s, Axe, and Glow & Lovely. Especially popular during festive seasons and special occasions.

Estimated Profit Margin: 18% – 22%

Packaged Foods & Beverages

Offer trusted household names like Red Label, Knorr, Horlicks, and Kissan. These everyday essentials have high consumption rates and steady volume sales.

Estimated Profit Margin: 8% – 12%

Baby & Health Care

Grow your reach with reliable and fast-expanding brands like Baby Dove, Vaseline, and Pureit. A category with rising demand among health-conscious families.

Estimated Profit Margin: 10% – 15%

Premium Range

Stock premium, high-margin products like Tresemmé and Love Beauty & Planet — perfect for metro and Tier 1 markets where quality and brand value matter most.

Estimated Profit Margin: 20% – 25%

We are industry leaders

Hindustan Unilever Limited (HUL) is India’s foremost FMCG company, dedicated to enriching lives through a diverse portfolio of trusted and innovative brands. With a presence in millions of Indian homes, HUL delivers high-quality solutions that meet everyday needs across personal care, home care, food, and beverages — all while advancing sustainability and social responsibility.

Our Strengths

🌐 Diverse Brand Portfolio
Home to 45+ iconic brands including Dove, Surf Excel, Lifebuoy, and Kwality Wall’s — trusted by households across India.

🌱 Sustainability at the Core
Committed to eco-friendly manufacturing, sustainable sourcing, and reducing our environmental footprint across all operations.

🚚 Unmatched Distribution Reach
A robust network of 6 million+ retailers ensures our products are accessible in every part of the country.

Franchise Details

Explore everything you need to know about starting a successful HUL franchise and the exclusive benefits it offers.

How it works

📍 Area & Space Requirement

To set up a HUL franchise outlet, the recommended space is between 250–500 sq. ft., depending on the product range and market size.

  • Preferred in prime commercial or high-footfall areas

  • Should include adequate storage and display space

  • Must be easily accessible to customers

💰 Investment Overview

The initial investment typically ranges from ₹5 lakh to ₹15 lakh, based on the selected franchise model.

This includes:

  • Store setup

  • Initial inventory

  • Staff training

  • Basic marketing support

  • Business consultation

✅ Eligibility Criteria

Ideal franchise partners should have:

  • Basic understanding of retail or FMCG operations

  • Financial stability to make the required investment

  • Strong local market knowledge

  • Customer service orientation

📄 Documents Required

Applicants are required to submit the following documents:

  • Identity Proof (Aadhaar, PAN Card)

  • Address Proof (Utility Bill, Rent Agreement)

  • Business Registration (if applicable)

  • Recent Bank Statements or Financial Documents

📊 Profit Margins

HUL franchisees can expect attractive returns with average profit margins ranging between 10% to 18%, depending on product mix and sales performance.

Benefits include:

  • Exclusive access to high-demand products

  • Regular incentive schemes

  • Reliable product supply

  • Ongoing marketing and operational support

Franchise Investment Plans

Choose from three well-structured franchise options designed to suit your business goals and investment level

🟢 Starter Plan – ₹5 Lakh (One-Time)

  • 250–300 sq. ft. outlet setup

  • Basic HUL product inventory

  • Introductory staff training

  • Digital marketing support

  • Access to business growth consultant

🔵 Standard Plan – ₹10 Lakh (One-Time)

  • 400–500 sq. ft. outlet setup

  • Stock of premium HUL products (Home & Personal Care)

  • Full training and operational manuals

  • Local advertising and marketing setup

  • Dedicated business consultant

🟣 Premium Plan – ₹15 Lakh (One-Time)

  • 600+ sq. ft. exclusive HUL outlet

  • Full access to entire HUL product portfolio

  • End-to-end operational training

  • 360° marketing, advertising & branding support

  • Assigned HUL growth manager

Ready to Partner with India's No.1 FMCG Brand?